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Real Google Ads
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Frequently Asked Questions
Anyone with the means to spend money online can use Google AdWords, a highly focused kind of advertising. Even the newest company can compete with major international brands for a spot on Google’s main page.
You can purchase ads through Google Ads or Paid Search Campaigns to increase traffic to your website. Due to the fact they’re paid for, they are separate from organic search results. Organic search results are not purchased outright.
There is no minimum expenditure for Google Ads; you are free to start with €1 per day and gradually increase your budget if you wish.
We determine recommended Google Ads budgets after diving into your business goals, and doing in-depth research on keywords, target audiences, and the client’s product or service. After this analysis, we provide a budget recommendation that aligns with your core strategy and business goals.
What’s great about Google Ads is that you can choose a daily budget and can decide when or if you want to increase or decrease it as needed.
Unfortunately, no agency or consultant can ever guarantee a #1 rank. This is because there are many uncontrollable external factors that cause rankings to go up and down. Some factors include:
- Competitors in AdWords
- Google algorithm updates
- Quality score
We consistently do A/B tests to learn what ads, bidding strategies, landing pages or keywords bring in the most qualified leads.
This is the most efficient and cost-effective way to discover what works, and what doesn’t. The idea is simple, take two different ads, show them to the same audience, and see which one performs better.
The data from the A/B test is captured in both Google AdWords and Google Analytics. Our analysis of the resultant data allows us to determine the next optimization steps in order to capture the most qualified leads for our clients.
Why we love testing: A/B testing is the fastest way to discover insights on your audience, your messaging, and sales cycle.